Privacy Policy

Last updated: April 2026 • Compliant with Amendment 13 to Israel’s Privacy Protection Law (5785-2025)

1. Data Controller

White Label Real Estate Ltd.
Dekel 3, Nir Tzvi, Israel 7290500
Email: hello@w-label.co.il
Data Protection Officer (DPO): hello@w-label.co.il

2. Types of Data We Collect

Identifying information: Name, email address, phone number — provided via contact forms.
Usage data: IP address, browser type, pages viewed, visit timestamps.
Cookie & tracking identifiers: Google Analytics (GA4), Google Ads, Meta Pixel — only after explicit consent.
Communication data: WhatsApp messages, direct messages on social media.

3. Purposes & Legal Basis

Purpose	Legal Basis
Responding to inquiries & providing service	Consent (A13, Section 1)
Website analytics (GA4)	Explicit consent (opt-in)
Advertising & marketing (Google Ads, Meta)	Explicit consent (opt-in)
Security & fraud prevention	Legitimate interest

4. Third-Party Service Providers (Data Recipients)

Provider	Purpose	Location
Google LLC	Analytics, Ads, Tag Manager	USA
Meta Platforms	Facebook Pixel	USA
Cloudinary	Image storage & processing	USA
Supabase	Database	USA / EU
Replit	Website hosting	USA

International data transfers are conducted in accordance with GDPR Article 46 (Standard Contractual Clauses) and Amendment 13 provisions.

5. Data Retention Periods

Leads & inquiries: 18 months
Analytics data: 13 months
WhatsApp / DM messages: 12 months
Advertising data: 90 days

How to exercise your rights

To submit a data rights request (access, rectify, delete, portability, object to marketing, or withdraw consent), use our form: Data Rights Request. We will respond within 30 days.

6. Your Rights Under Amendment 13

Under Amendment 13 to Israel’s Privacy Protection Law (5785-2025), you have the following rights:

Right of access: View the personal data we hold about you.
Right to rectification: Request correction of inaccurate data.
Right to erasure: Request deletion of your data.
Right to restriction: Restrict the processing of your data.
Right to object: Object to processing for marketing purposes.
Right to portability: Receive your data in a structured format.
Withdrawal of consent: Withdraw consent at any time, without affecting the lawfulness of processing based on consent before withdrawal.

Response time: We will respond to every request within 30 days of receipt.

To exercise your rights, contact us at: hello@w-label.co.il

7. Data Breach Notification

In the event of a data security breach, we will notify the Privacy Protection Authority within 72 hours of becoming aware of the breach, in accordance with Amendment 13 guidelines.

8. Cookie Policy

This website uses essential cookies (necessary for functionality) and analytics/advertising cookies (only after explicit consent). You can change your consent at any time via the consent banner at the bottom of the site.

9. Minors

This website is not intended for individuals under the age of 16. We do not knowingly collect personal data from minors.

10. Filing a Complaint

If you believe your rights have been violated, you may contact the Registrar of Databases at the Privacy Protection Authority:
Email: privacy@justice.gov.il
Phone: 02-6708700