Developer: Talis Real Estate Development. Construction Company: HarPaz Engineering. Architectural Firm: Or Architects. The project is located in the central heart of Adam Geva Binyamin, in contrast to most construction taking place in the eastern part of the settlement.
The project's marketing launched in April 2024 during a challenging period, amidst the Iron Swords War. It was divided into two phases. The first phase was launched under the original development framework, while the second phase was promoted as part of a purchasing group organized by Talis, in order to expand the target audience.
The project's marketing launched in April 2024 during a challenging period, amidst the Iron Swords War. It was divided into two phases. The first phase was launched under the original development framework, while the second phase was promoted as part of a purchasing group organized by Talis, in order to expand the target audience.
Sales management is conducted from the on-site sales office, centralizing all sales processes. To ensure consistency and enable clients to explore various options and unit types, the sales manager is deeply familiar with the settlement and its surroundings, understands the target audiences, and adapts to diverse client needs. The sales process offers a variety of financing solutions to assist buyers in acquiring suitable properties, while maintaining cash flow flexibility.
The Adam settlement is a highly diverse community, and it was crucial for us to tailor the brand to ensure everyone feels comfortable. Despite the project's location in the Judea and Samaria region, we maintained a marketing standard on par with projects in central Israel, from a well-designed and equipped sales office to high-quality printed and online materials. Additionally, as part of the project is being executed through a purchasing group, emphasizing the physical presence of a professional and reliable company is critical to its success.
The land's primary advantage is its central location within the Adam-Geva Binyamin settlement, setting it apart from competitors in the eastern part of the settlement, where extensive construction exists, and the distance from the entrance and center of the settlement precludes pedestrian access. Our goal was to create premium properties offering a gated, high-quality, and new neighborhood in the heart of Adam-Geva Binyamin. To address demand, we expanded the property mix and introduced diverse unit types, enabling us to cater to a very broad price range. We successfully developed a varied selection of special apartments, including 3 and 5-room garden apartments, 4-room penthouse apartments, and several semi-detached and even single-family house models.
